Starting A Profitable Online Home Businesses
A Profitable Online Business is definitely worth considering if you are looking to start a home business
If you chose to start an online business if will enable you to work from home, enjoy more working flexibility, financial independence, and the means to create a better way of living.
However, to create and enjoy these goals, there are several things you need to know in order to establish your very own profitable online business.
Successful online entrepreneurs claim that the 3 key factors for success online is ‘Traffic, Traffic and more Traffic’. The only way to have a successful profitable online business is to have lots of people (‘traffic’) visiting you ( your website).
The reason is because the conversion rate for online sales is approx 2-4%, in other words, only 2-4 visitors out of every 100 who come to your website usually purchase something from you. However, Some online businesses have conversion rates of between 10 – 20% so imagine the profits that can be created if your new online business could achieve the same results.
The Key To Obtaining A High Conversion Rate is … Valuable Content!
People are attracted to valuable and interesting Content ! When they see what they like they BUY from you. The Internet enables people from anywhere in the world to search for information. Any online business has the potential to target and reach these people regardless of where in the world their online business is actually based.
The Five Key Components Towards Creating A Successful Profitable Online Business are:
1) Think about what you actually know?
What do you know more about than your competitor? Everybody knows something of value that they can offer someone else. What have you achieved lately? What problems or difficulties have you overcome? How did you overcome them? Can someone else benefit from what you learnt and now know? If so, then you have something valuable to sell.
2) Creating quality Content.
Content isn’t ‘just’ information, content is valuable, quality information that you’ve compiled, thought over and presented it in your own way! Quality content comes from within YOU! “You’ve” researched and compiled it so that you can share it with other people to benefit from. Providing quality content will attract lots of people who in turn will buy from you…
3) Attracting Traffic
People are attracted to quality content by websites and information that is posted on search engines.
So first of all you need to create a Search Engine Optimized website. A Search Engine optimized website with GOOD quality content will be well placed in the Search Engine rankings. hopefully on the first page of that search engine. If it is, then it will attract lots of free, qualified traffic i.e people who are looking for what you are offering. I’m sure you’ll agree, that good quality free traffic is much better than traffic you have to pay for through advertising…
Secondly, the Look and Feel of your website needs to be attractive to the average user. If it is, then the user will stay on your site once they discover it rather than click straight out of it. The most popular websites online… google.com, yahoo.com, ebay.com, amazon.com look and feel simple, neat, attractive and welcoming. Ensure yours has a similar feel and look.
4) Presell your Services and Products by over delivering content
Who would you rather buy from… a high pressure salesman ‘urging’ you to buy now, or someone you can trust ? Everyone prefers to buy from someone who appears to be friendly and well trusted.! Preselling should be a warm and friendly process of over delivering quality content which will enlighten your website visitors, and help them to solve their problems using your services and products.
The truth is quite simple…… offline as well as online business is about creating trust and relationships. That’s exactly what you achieve when you Presell to your website visitors. You convert curious but cautious visitors into thoughtful, friendly “i-think-i-could-use-this” type of individuals. Preselling is the vital key that enables you to create and maintain conversion rates of 10-20%.
When Preselling is done properly, it creates the next step… a high (10-20%) monetization conversion rate!
5) Monetizing your visitors
When you create a new online business based on what you know, it should now attract lots of people to your website… The next step is monetization. Most online businesses have only one form of monetization…’buy this from me now!’ attitude.. ‘buy this from me now’ is NOT the right approach to take.
Monetizing your visitors is a multistage, multi approach system of getting the most value from your visitors and your efforts.
For example: you could offer your visitors free advice via free subscription to your blog or news letter or you could even recommend free regular updates on your other products and services. Monetization is a wonderful way of getting the most from your visitors (after you’ve given them your best of course).
So, let’s recap… the 5 components to a highly profitable online business are:
1) Start with what you know.
2) Create quality Content within your website
3) Attract lot’s of Traffic to your website
4) Presell your products and services by over delivering content.
5) Monetize your visitors.
Consider the above when starting an online business, then in time you will reap the benefits this advice offers.
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