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    Archive for the ‘Small Business’ Category

    How To Increase Sales For Your Business Using Mobile Marketing

    Wednesday, December 14th, 2011

    Mobile Marketing Is The Quickest and Easiest Way To Increase Sales And Profits For Any Small Business

    Are you fed up of  broken appointments, staring at empty tables in your restaurant or even watching flowers die in your flower shop due to lack of orders? All of which are losing you money every day.  Is there an easy way to increase sales for your business? Mobile marketing is the answer.

    In any Small business, marketing is crucial to your success. Even when sales are down for whatever reason, whether it is because of an economic downturn or a seasonal slump, it is still vital to advertise in order to compete with your competitors and to improve sales. How To increase Sales For Your Business Using Mobile Marketing

    So what type of advertising do you choose?
    In the pre internet days marketing was restricted to press advertising or direct mailing. However with modern day technology including the internet and mobile phones, marketing has changed with the opportunity to reach the masses instantly with much lower marketing costs and more results.

    So which form of advertising is best for your business?
    In an ideal world a small business would have an unlimited marketing budget both for online and offline marketing in order to find new customers and increase sales. However the reality is that most small businesses are struggling financially and need to find the cheapest and best ways to create sales leads and boost sales.

    Whilst email marketing is very cost effective, mobile marketing is an even cheaper and more effective way of advertising.

    So why is mobile marketing more effective?
    There are approximately 5 billion mobile phones compared to 1 billion pc’s and better still these phones are with a potential customer 24/7 with messages being read straight away. It doesn’t matter what business you have, mobile marketing can help you to build up the all important customer loyalty, reduce your marketing costs, create new revenue streams and find new customers.

    The first thing to do is to build a list of your regular customers as they are your best sales prospect due to the fact that they have already been converted to your business. There are several ways that you can build up your list. One effective way is by asking your customers to fill out a card giving their details including their all important mobile number. If you make it clear to them that you will inform them of any special promotions that will benefit them in the future, most will be willing to take a few minutes to provide their details. This information could then be used in different ways to promote your business cheaply and increase income for your business.

    What type of business can benefit from mobile marketing?How to increase sales for small businesses

    Florists could text husband client reminding them of birthdays and anniversaries which will gain them much popularity with both the husbands and wives. Restaurants could also keep details of customers’ birthdays and anniversaries and send a simple text with a promotion offering them something like a free bottle of wine on these occasions. They could also fill any empty tables at short notice by offering a similar offer.

    Doctors, dentists and beauticians could reduce on those costly broken appointments by sending a simple text as a reminder. Dentists and beauticians could also up sell within the same text offering other services like teeth whitening or a manicure at a reduced rate if taken the same day. Up selling can increase sales by up to 20% so it is well worth using cheap mobile marketing to attract extra sales.

    Mobile marketing could also be used to reward customer loyalty by offering a special gift like a bottle of wine if they continue to use your services. This will make the customer feel special and will hopefully result in them continuing to use your services over your competitors. Car sales and taxi companies could use blue tooth to ensure that customers use their services over their competitors.

    To ensure that your offer will be successful, take time to research what your competitors are offering in order that you market your business with a better promotion. Mobile marketing is one of the most effective and up to date marketing techniques and can help your business to create new revenue streams whilst reducing your marketing costs drastically.

    There are many training packages that can demonstrate to small businesses how to market to a target audience for very little cost,  helping to also eliminate expensive broken appointments and fill up empty appointment books. It will also demonstrate how to increase profit for your business and keep you ahead of your competitors. For over 20 years I have successfully run my own businesses. Over the years I have diversified the way in which I have marketed my businesses in order to continue my success.

    Mobile marketing is one of the cheapest and most effective ways of promoting any business to the masses.

    For more information on how your business could benefit from mobile marketing visit:  www.mobilemarketingcashgenerator.com  or to download my free report on how to succeed in business why not visit: www.perfectprosperity.com

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    Has Richard Branson Been Caught Stealing ?

    Thursday, November 24th, 2011

    Richard Branson Steals A Deal

    Has Richard Branson really stolen ‘Northern Rock’ Bank from the Tax Payer?

    Some people are up in arms claiming that Richard Branson has struck an unfair deal and bought Northern Rock Bank for approx £790 million pounds, half of what the tax payer bailed the bank out for using tax payers money. Let’s put this into prospective and see who really is going to benefit…..

    Some years ago, I was presented with an award from Richard Branson for my entrepreneurial skills. Ever since having lunch with him I have been inspired by the way Richard Branson has developed his brand, his empire and the services he provides to the general public all over the world. Mr Branson has always come across as being someone who wants to give something back to the community for helping him become what he is. You only have to look at the many companies he owes and the unique services he offers.

    During his campaign bid to run the National Lottery, he promised to give back far more than the current lottery organisers, but for some reason he lost his bid.  Some may think that Mr Branson loves the publicity and yes to a certain extent this comes with the job, but the reality is, he gives more back to the public than most entrepreneurs and far more than most Governments.

    Whether Richard Branson has stolen Northern Rock or not is a matter for debate but he very often delivers his promises. Richard has made it clear from the outset that he wants to create a High Street Banking brand so that he can provide more competitive and fairer banking services to ordinary people rather than being ‘ripped off’. The banks have created a global disaster, so maybe it’s about time that someone with a sensible and ‘back to basics’ approach is able to provide Banking Services in a more democratic and sensible way.

    The economy depends on Small businesses’ to keep the economy growing. There is no doubt about it that most Banks do not help small businesses enough. It would appear that they put most of them out of business when they choose rather than helping them through difficult times. Richard Branson has always promised that he will provide better and more appealing packages to Small Businesses and I’m convinced he will. No doubt the ‘big boys’ will try and make it difficult for him.

    If Mr Branson delivers his promises then the return on his investment will not only reward his bank account, but also to that of the average tax payer. Everyone will have the opportunity to benefit in one way or another. I am convinced that Richard Branson will open up the competition in the Banking World for the general public and Small businesses all to benefit from. As usual he will create some more enemies through jealousy and FAIR COMPETITON.

    Some people claim that true and inspiring business Entrepreneurs like the Richard Branson’s, Bill Gates and the Alan Sugars in this world should run our countries, well maybe there is some truth in this way of thinking. Either way my guess is that although Mr Branson may well have had a good deal buying Northern Rock, we will all benefit in one way or another in the long term.

    Kind regards
    ROY DERRICK

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