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Archive for the ‘Promoting Your Business’ Category

How To Get Your Website Noticed

Friday, June 10th, 2011

Get Your Website Ranked On The Search Engines

The ingredients to creating a successful business is to market products and get people to buy them. The more important of the two is having someone to buy them. You could have the best product in the world but if you don’t attract any customers you will not sell your product.

Therefore the way that you market your product is paramount to your success. The internet is now proving to be the fastest and most effective way of marketing. The potential audience it can reach is huge providing that you get your marketing strategy right.

Today more than ever the success of any business relies on good marketing.

Below are some tips on how to get traffic to your website

1. Build a website

Having a good website is important as you need to hold on to your customers once you drive them through to your site. If your website is not appealing , the customer will quickly leave and you will have lost the opportunity to sell to them. Often it is better to outsource this as the experts will be able to create your website quicker and more effectively ensuring that you are ready to trade sooner.

2. Get your website noticed. Get your website on the front page of Google

It is vital to get your website on to the front page of Google as statistics show that most people won’t go beyond the front page. It is also important as concentrate on Google as it is currently the dominant market leader achieving 85% of the daily search results.

To get on to the front page you will need to appoint someone to carry out SEO (search engine optimisation) on your website. This is very important as this ensures that the best keywords and links are on your content pages in order to drive the best traffic to your website. Again, if possible it is better to outsource this work but if you cannot afford to do this, there are many training packages available that can help you to carry out the SEO yourself. Google is like a giant library and SEO effectively puts a shiny cover on your website and places it on the best shelf to sell.

There are two types of SEO namely organic which appear on the left hand side of the page and are free and paper click which appear on the right hand side of the screen which is paid advertising.

3. Create links to your website

The internet is like a giant spider’s web. The more links that you can create the more ways there are to navigate back to your website.

Content and links open up avenues. At the beginning if funds are in short supply there are many free methods of advertising on the internet.

Social media marketing is becoming an increasingly popular free method of promoting your business. Face book, twitter and foursquare are a particularly effective means of free marketing.

Others ways include blogging, enlisting with the various on line directories, writing articles or releasing press releases. All are effective ways to promote your business for free.

4. Video Marketing

One of the most effective ways to get your website noticed is through video marketing. U tube has become bigger than Google and can provide a higher ranking. Again it is important to ensure that you create the best quality video and include the best keywords to promote your business or product. Many people prefer to view videos as they like to put a face to the business or person that you are promoting.

Justin Beiber is a prime example of how powerful video marketing can be. A top marketing company came across his video and offered him the opportunity to get it ranked higher. He has since gone on to become a great success.

All in all to ensure success and get noticed you must have a good quality website that has been well optimised to be able to be see on the front page of Google.

Yours Truly

ROY DERRICK

Tags: google your website, how to get your website noticed, how to promote your website, optimising your website for search engines, page ranking your website, websites that get noticed
Posted in Business Building, Home Business, Learning new skills, Online Business, Promoting Your Business | No Comments »

How To Video Market Your Business To Success

Wednesday, June 8th, 2011

Video Marketing Your Business Is Really Simple

Video marketing is one of the fastest and most effective ways to promote your business. It is a fact that U tube is the most powerful tool on the internet to get yourself or your business recognised.

You only have to think of the overnight success that was achieved by Justin Bieber solely by being discovered on u tube to realise how powerful a tool it actually is. Youtube-and-video-marketing1

Video marketing has become more powerful than the traditional sales letter. Sadly with the sales letter most people skip to the bottom without reading most of the content, whereas with a video the person has to watch it from beginning to the end to know fully what is being promoted. Therefore video marketing has far more influence in promoting your product or business.

The key ingredient to making a successful video is to present good quality content and presentation. This is important in order to capture the interest of the person watching.

It is important not to mumble at the beginning. A good way to immediately capture the viewer’s attention is to pose a question to them and then answer the question for them.

An example of this is:

“Are you looking to change your life by starting a business working from home?”

To which you could answer:

“Yes I thought so ………. which is why you’re probably watching this video.”

Immediately you have engaged with the viewer by pre empting what it is they are looking for and that possibly you will have the solution that they are searching for.

Also you are subconsciously making them compliant by answering “yes” which will help to convince them that you have the product or service that they need.

You will also need to vary the tone of your voice. Generally people react to three different tone of voice namely:

1. Slow- For a more sincere approach

2. Fast- For more passionate approach

3. Rhythmic: For a more melodic voice

When making a video you will need to incorporate all three voice tones in order to suit all people’s preferences. Sometimes you can even use more than one tone in order to provide a contrast and to keep your video interesting.

Make sure that you do not speak in monotone or that will send the viewer into a trance and lose their interest.

The purpose of your video is to take your audience on a journey therefore content and the way that you communicate with your audience is paramount.

In order to keep your video interesting you can continue to pose questions throughout like:

“Isn’t that right?”

Again make sure that you only ask questions where the answer will be yes thus ensuring that you keep the viewer compliant.

If you are trying to sell a product it is effective to create scarcity so the produce becomes more in demand.

For example “Only 7 places left or only 100 items left.”

This will create an urgency to buy the product.

Like with any other form of marketing gaining the customer’s trust is the most important part of your success. Therefore you could try making a few videos first of all without selling anything then introduce a product once the customer has got to know and trust you.

One thing is for certain is that you can achieve huge success through video marketing. You need to ensure though that you get it right in order to maximise your success .It is the most popular and powerful means of communication.

Video marketing is definitely the marketing of the future.

Regards

ROY DERRICK

Tags: how to market your business to success, how to promote your business, how to use you tube to promote your online business, making videos for small businesses, Marketing for small businesses, You tube video marketing
Posted in Business Building, How to promote a small business, Marketing for small businesses, Promoting Your Business, Working From Home | No Comments »