Why is finding a sustainable business model like buying a car?
When we buy a car the majority of us, I’m sure, select the car based on its value for money and its performance. We look for the most reliable vehicle to get us from A to B in the quickest time. The same applies when it comes to finding a sustainable business model- you will need to find a good business model, that will not only get you to where you want to be but will also have the staying power to keep you there.
So what’s the best way to create a sustainable business?
When you want to build a business that will last the test of time, you will need the same 3 key components that you look for when buying a car namely finding a reliable vehicle, with a good engine and fuel consumption. So how exactly does this translate in a business sense?
A Sustainable business model- the Vehicle
Regardless of whether you’re starting a business online or offline, you will still need to have the right “vehicle “to drive you to success. By vehicle we mean the offer.
To create a successful business, your offer, (whether it’s a product or service), will need to;
Appeal to the masses,
Generate a high profit or commission
Have a residual income built in( if it’s an online business)
But how do you decide which product or service is the best for your business?
One great way is by checking out the competition. If there is a lot of competition out there for your product or service, then it must be a good product that is in high in demand.
Your job is to then to find a way of standing out from your competitors who will be offering the same service or product. Being unique is a crucial part of achieving sustainability in business.
So how do you outsmart your competitors?
A Sustainable Business Model – The Engine
The engine of your business is the system that you choose to get customers to buy from you. Your engine is the secret weapon that you use to position your business campaigns above your competitors- something that you use to stand out and be unique.
In an online business one great way of standing out over your competitors is by creating your own landing page, especially if you are selling affiliate products.
By having your own landing page you will be following what the 2% of smart marketers do rather than using the same landing page as the other 98%.
More importantly you will be able to start to build a valuable list,which plays a crucial part in any sustainable business model, so that even if your customers don’t buy from you on the first occasion, you can still market to them in the future. This technique can be invaluable in your quest to starting a sustainable business.
If you have an offline business, there are also many effective ways that you can build a list of prospective customers too, including, storing customers’ mobile phone numbers and email details, so that you can text or email offers to them in the future.
So now that you have your vehicle (offer) and your engine (system) in place, you are now ready to add some fuel to your engine.
A Sustainable Business Model- Adding The Right Fuel
Just think, what would happen if you put the wrong fuel in your car…You would go for a few miles and then your car would grind to a halt. This is exaclty what will happen to your business too if you don’t attract the right customers(fuel) for your business. So how do you put your marketing methods in front of the right audience?
One powerful way of finding a hungry crowd for your product or service is to use social media sites that are free. You can use these sites to refer followers to your blogs, articles and landing pages. However, you will need to ensure that you attract friends and followers that are targeted to your niche.
The great thing about social media sites is that they provide opportunities for you to join groups that are specific to your niche. You can then publish posts on them and comment on other peoples content to start building up trust with them.
Guest blogging on other people’s blog sites is also another great way of attracting people to your offer.
If you want quicker results ,and your marketing budget permits, you can use paid marketing methods to reach your targeted audience including pay per click, paid Facebook advertising, direct mail and also solo ads. Each of these methods can be powerful in creating consistent sales for your business which is crucial for the success of any sustainable business model.
However, if you decide to go down the paid advertising route, it is better to start off small and scale up once you start making lots of sales.
Finding The best Sustainable Business Model
All of the above sounds easy enough but how do you actually go about finding the best sustainable business model- one that will guarantee you long term success? Here are some pointers to take into account;
Research the business opportunities that interest you thoroughly before making a decision. Are they genuine? Can they back up their claims?
Make sure that their offer is a good one- is the product or service in high demand and does it have lots of competition?
Does it offer a high profit margin or high commissions?
Does it have a residual income built in? This is paramount to creating sustainability in business. Offering monthly subscriptions or memberships can be a great way of achieving this.
Does the business opportunity have a good system in place?
How can you attract the right traffic for your offer?
If you can find an opportunity that provides the right offer, system and marketing, then, like a car, your business will speed ahead to the desired results and you will have found yourself the perfect sustainable business model.
If you would like access to a sustainable business model that has all 3 of the key components required for success,that not only works for me, but for people all over the world, simple click on the banner below and I’ll be in touch to help you get started.